It’s 2025 and just about the only thing you can’t find on the internet is, well...nothing.

Keto has been around since 1921

And it's now reaching new heights due to its rising popularity.

So of course, there are endless resources online that talk, teach, and preach all things keto.

There is information for all ranges: from beginners to the scientific information that you won’t understand unless you’re into that kind of stuff.

"Ok great! I’ll just go read that stuff then.”

Here is where the abundance of information gets confusing.

To put it as simply as possible, keto(sis) is a change in metabolic state where the body shifts from using glucose (sugar) to ketones (fat) for fuel. This happens when the body can no longer find enough glucose, provided from the carbs we eat, to continue working efficiently.

In order to keep the brain functioning, the body flips on a switch to convert fat into an alternate fuel source called ketones.

While it's a natural process and normally used secondary, it's very possible to maintain by following a low-carb, high-fat diet. Eventually, this will allow the body to become fat-adapted, where it will prefer fat as the primary choice of fuel.

There isn’t one specific way to do keto. There are several ways to do keto.

For someone who doesn’t know anything about keto or nutrition, this is where it can be overwhelming. A lot of the information online will take a basic understanding of keto to comprehend it.

Here are some of the basics:

There are plenty of free calculators online but they generally take what I would consider a good understanding of keto to use properly. It’s too easy to put in some skewed values that will widely throw off your macros or your calorie deficit.

That’s not even the difficult part.

If you’re wanting to maximize your chances of success on keto you should follow a plan that keeps you in a consistent deficit and adjust your macros as needed.

“Ok, my friend lost 60 lbs on keto. I’ll follow their plan...”

If two people follow the same plan and have different macros they can have widely different results.

If you’re wanting to not track your calories or make a plan and just want to follow the net carbs, we definitely recommend trying that first. It’s easier but it doesn’t work for everyone. If it doesn’t work for you then the foolproof way is to track and plan.

When someone tells you they don’t count calories or any of that stuff, it’s because they have likely been doing keto for some time - and more importantly they know how much they're supposed to be eating.

This is a big deal because if you’re trying to lose weight, you’ve been overeating.

You will not know how much to eat by just "eyeballing" it.

“Ok so, track what I eat. Got it...”

Wait wait wait hold on. It’s not just about tracking, it’s about making a plan.

When you’re just starting keto, one of the most common mistakes is not planning out your meals and just tracking them after you eat. Don’t go down that rabbit hole.

The result of this is that by the time you’re done with breakfast or lunch you’ve consumed your carb limit for the day and you maxed out 95% of your calories for the day or it’s dinner time and the only macro you have left to fill is fat. Now your dinner will consist of one slice of butter.

For a beginner, the learning the basics of keto part depends on how quickly you can read and learn.

Many of the questions that will pop up you’ll only know to research when they happen. I would estimate that for someone who is a quick learner, to have a very basic understanding of keto that you can apply, you’ll spend at least 10 hours researching.

The planning part is dependent on how picky you are with your food preferences.

For someone who is not picky and can eat the same meal for lunch and dinner, 7 days a week, this shouldn’t take more than a few hours at most.

For someone who doesn’t want to eat the same thing all day every single day. Planning out your meals for the week for the first time can take you anywhere between 5 to 40 or more hours.

You can repeat this same weekly plan week after week (make sure to adjust as you lose weight because your calorie requirements won’t be the same. This requires tweaking your recipes to fit the new macro and calorie requirements) or if you need more variety you’ll need to spend more time planning.

You’ll get more proficient as you repeatedly do this but even for someone who is proficient at this, it’s still a time-consuming process.

You can also pay a specialist to make you a plan. Some charge by the plan (if it’s cheaper it’s more than likely a cookie cutter plan that has been adjusted to fit your requirements) otherwise you should expect to pay anywhere from $50-100/hr.

When you break down the hours:

That’s 15 hours of your time to save what we charge. You can also pay someone to research and do this for you, but make sure you don’t pay over $2 hour and put a maximum on the hours so you don’t go over.

And make sure you pay in cash since it’s not minimum wage (just kidding).

We’ve broken down in here how you can do keto for free without paying a single dollar other than the cost of food.

So to sum this all up...

Yes, keto is free.

The bottom line is, we want you to succeed.

In a perfect world, one day we could provide all of this for free, but our mission is much bigger than just keto or any diet.

So why do we charge for our planner? Because our goal is to make your journey as simple as possible: take the guessing out of it and the countless hours of planning. It allows us to continue working on and improving our product, giving you and everyone else the best possible solution we can deliver.

If you have an inspiring story or are facing a health dilemma and are on a limited budget because of it, please email us your story and you may be eligible to receive a plan free of charge. If we said yes to everyone, people will just email in to take advantage of it. (You’d be surprised…)

If you see any value in the information we provide and would like to save yourself a good chunk of your time, then we greatly appreciate your support in purchasing our product.